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What’s a “Good” Cost Per Lead?
Benchmarks can guide you, but real growth comes from testing your own funnel and balancing measurable ROI with the harder-to-track brand plays that actually move the needle.
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How To Build a Content Factory
You know that feeling when every step of growth feels like you're "wading upstream"? That's how Garrett Jestice's friend described running his dev shop agency. Every step was slow, painful, and unpredictable.
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The 90-Day Marketing Playbook: Audits, Alignment, and Actual Wins
Stepping into a new marketing role? Here’s a practical 90-day playbook that will help you audit, align, and score quick wins.
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Your Marketing Data Is Lying to You (Here's How to Fix It)
This episode of "Teach Me in 10" dives into one of the most common questions we get from clients: How do you set up Salesforce tracking properly to actually measure marketing effectiveness?
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The 260X Content Tsunami: AI Strategy with Ben Ard
Ben Ard, founder of Masset, built a unified content library solution because, let's be honest, Google Drive is where content goes to die.