Fractional Demand is a Go-To-Market partner that embeds senior operators across Paid Media and RevOps to build and run a scalable demand engine that accelerates qualified pipeline without the overhead of a full team.
Trusted by B2B teams who can't afford to miss their number
See how we help B2B companies turn demand gen into measurable growth.
Meetings scheduled
Rebuilt Google Ads from scratch with HubSpot integration for full-funnel tracking, proving paid as a scalable growth channel and nearly 5x-ing monthly ad spend.
Increase in data collected per lead
Built a CRM enrichment flow that identifies competitors in real time, appends talking points and relevant research to every lead, so BDRs pick up the phone fully armed.
Monthly pipeline from automated email engine
Built an email engine using HubSpot, Clay, and Outreach IO that generates $1.2M every month, turning manual outbound into a scalable, always-on revenue machine.
Pipeline generated from paid
Built paid media strategy from the ground up, relaunching Google Ads with proper tracking and expanding to Meta and LinkedIn for a diversified, scalable approach.
Meetings scheduled
Rebuilt Google Ads from scratch with HubSpot integration for full-funnel tracking, proving paid as a scalable growth channel and nearly 5x-ing monthly ad spend.
Increase in data collected per lead
Built a CRM enrichment flow that identifies competitors in real time, appends talking points and relevant research to every lead, so BDRs pick up the phone fully armed.
Monthly pipeline from automated email engine
Built an email engine using HubSpot, Clay, and Outreach IO that generates $1.2M every month, turning manual outbound into a scalable, always-on revenue machine.
Pipeline generated from paid
Built paid media strategy from the ground up, relaunching Google Ads with proper tracking and expanding to Meta and LinkedIn for a diversified, scalable approach.
Meetings scheduled
Rebuilt Google Ads from scratch with HubSpot integration for full-funnel tracking, proving paid as a scalable growth channel and nearly 5x-ing monthly ad spend.
Increase in data collected per lead
Built a CRM enrichment flow that identifies competitors in real time, appends talking points and relevant research to every lead, so BDRs pick up the phone fully armed.
The team at Fractional Demand have been fantastic partners to our team here at Merge — helping us to optimize our paid media budget and increase contribution to pipeline. (They're also extremely kind humans, which is just an added bonus)
Zena
Merge
One partner. Two offerings. All run by experienced operators.
Senior performance marketers running LinkedIn, Meta, Google, X, and Reddit campaigns tied directly to your pipeline.
Our proven Fractional Demand Operating System connects paid media and RevOps into one repeatable demand engine built to drive predictable pipeline.
Architect the Revenue Engine
We design the revenue infrastructure that connects paid media and CRM into one cohesive demand engine.
Own & Operate Pipeline
We execute and optimize paid media and RevOps systems tied directly to qualified pipeline.
Scale What Works
We double down on high-performing channels, improve system efficiency, and turn your GTM engine into predictable growth.
Agencies add activity, but rarely ownership. Hiring in-house adds control, but takes time and can be expensive. Fractional Demand plugs in a proven GTM team: experienced, specialized in B2B, and ready to execute from day one.
Senior talent with proven pipeline ownership
Strategy + execution in one partner
Flexible fractional model
Modern GTM engineering and data enrichment infrastructure
Closed-loop revenue reporting from click to pipeline
We pulled 15 months of data across our B2B SaaS portfolio: 17.4M impressions, 6,280 ads, $3.5M in spend. Thought Leader Ads out-hit standard ads by 6.9x on CTR. Here's the full playbook.
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A Clay workflow example showing how I used FireCrawl, Claude Code, and Clay to build a trade show intelligence dashboard. 21 events scored, 415 ICP companies identified, 1,333 contacts scraped.
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Most B2B companies are running lead generation programs and calling it demand generation. They're not the same thing — and confusing the two is exactly why a lot of marketing teams are working hard and not moving the needle.
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