Fractional RevOps

Fractional RevOps That Makes Your Entire GTM System Work.

We embed senior GTM engineers into your team to architect HubSpot, automate workflows with Clay, enrich and score leads, build best-practice dashboards, and keep your pipeline predictable and clean.

Real Results

Proven Impact

See how we help B2B teams fix their GTM systems and accelerate pipeline.

Fintech·Click Capital

RevOpsAutomation

$1.2M

Monthly pipeline from automated email engine

HubSpot

CRM & workflows

Clay + Outreach

Enrichment & sequencing

Built an email engine using HubSpot, Clay, and Outreach IO that generates $1.2M every month, turning manual outbound into a scalable, always-on revenue machine.

Fintech·Clicklease

RevOpsClay

Increase in data collected per lead

Real-time

Competitor identification

Auto-enriched

Talking points & research

Built a CRM enrichment flow that identifies competitors in real time, appends talking points and relevant research to every lead, so BDRs pick up the phone fully armed.

Customer Stories

Don't Take Our Word For It

The team at Fractional Demand have been fantastic partners to our team here at Merge — helping us to optimize our paid media budget and increase contribution to pipeline. (They're also extremely kind humans, which is just an added bonus)

Zena

Merge

You need a RevOps partner who

Understands HubSpot deeply

Integrates Clay, N8N, Apollo, AI

Builds GTM systems that scale

Creates dashboards that give your team full visibility

Aligns sales + marketing around definitions and handoffs

Doesn’t just fix issues. Builds systems.

Operates inside your GTM team, not outside it

Full-stack RevOps + modern GTM engineering

Built for efficiency, clarity, and predictable revenue.

HubSpot Setup & Optimization

Complete HubSpot setup, configuration, and optimization.

Lifecycle automationLead qualificationPipeline designCustom objects

Dashboards & Reporting

Full-funnel visibility from lead to revenue with executive-level dashboards.

Full-funnel dashboardsChannel performanceSDR/AE dashboardsRevenue forecastingExecutive dashboards

GTM Workflows + Automation

Automated lead progression, routing, and task management across your GTM stack.

Clay automationsOutbound sequencesSignal automationAutomated workflows

Lead Scoring, Enrichment & ICP Modeling

Intelligent scoring and enrichment to surface your best-fit prospects.

Behavioral scoringFirmographic scoringScoring optimizationMulti-source enrichment

Clay & AI Automation

Advanced automation with Clay and AI-powered enrichment workflows.

Clay workflowsAI enrichmentSignal detectionAutomated outbound

Embedded Partnership

We operate like an extension of your GTM team.

Integrated SlackCross-functional workSenior operators onlyGTM team extension

Our Process

Fractional DemandOS

Build

Architect the RevOps Engine

Audit your entire GTM stack, architect HubSpot, build lifecycle automation, full-funnel dashboards, data hygiene systems, and Clay workflows.

Run

Own & Operate Your GTM Stack

Weekly operation and optimization of your RevOps system. Workflow updates, funnel optimization, new Clay automation, dashboard iteration, and CRM data integrity.

Scale

Scale What Works

Advanced Clay workflows, outbound signal mapping, lifecycle expansion, exec-level dashboards, forecasting support, and sales alignment refinement.

Sample Plays We Run

01HubSpot rebuild (routing + lifecycle + full-funnel dashboards)

02Anonymous website visitor identification + account-level alerting

03Known visitor intent tracking + personalized sales follow-up

04Clay workflow: job-change monitoring + SDR outreach

05New hire + job posting signal tracking

06Inbound lead enrichment + real-time scoring and routing

07LinkedIn ad engagement to Clay enrichment to outreach

08Email engagement + open velocity triggers for sales

09Automated ICP scoring updates

10Data hygiene + dedupe automations

11Outbound automation

12Clay to HubSpot to Slack alerting loops

13Executive dashboard builds

14Weekly reporting + GTM insights

15Lifecycle rebuild (lead to customer to expansion)

16Lead-to-account matching + territory assignment

17SLA tracking + handoff automation (MQL to SQL)

18Funding + promotion signal monitoring

19Competitor intent tracking (G2, Bombora, Apollo)

20In-app feature usage triggers for upsell campaigns

21Competitor displacement campaigns using tech stack data

22LinkedIn event attendee extraction + enrichment + outreach

23Reddit + LinkedIn + X social listening for brand mentions

24Automated ABM landing pages for target accounts

25CRM enrichment with verified emails, phone numbers, and company data

26Signal stacking (website visits + intent + job changes) for prioritized outreach

27Automated pre-meeting research briefs for sales reps

Frequently Asked Questions

Yes — full-funnel dashboards inside HubSpot for pipeline, revenue, and attribution.

We rebuild tracking, attribution, and dashboards from scratch.

Absolutely — Clay is a core part of the GTM Engineering offering.

No — everything is month-to-month with 30-day notice.

Ready to Fix Your Funnel and Unlock Complete Visibility?

Let’s audit your systems, clean up your data, build your dashboards, and automate your GTM engine.