Paid Media That Drives Pipeline
Senior performance marketers embedded directly into your team to run LinkedIn, Meta, Google, X, and Reddit with a demand system built to generate qualified pipeline.
Real pipeline. Real revenue.
See how we help B2B companies turn demand gen into measurable growth.
Meetings scheduled
Rebuilt Google Ads from scratch with HubSpot integration for full-funnel tracking, proving paid as a scalable growth channel and nearly 5x-ing monthly ad spend.
Increase in data collected per lead
Built a CRM enrichment flow that identifies competitors in real time, appends talking points and relevant research to every lead, so BDRs pick up the phone fully armed.
Monthly pipeline from automated email engine
Built an email engine using HubSpot, Clay, and Outreach IO that generates $1.2M every month, turning manual outbound into a scalable, always-on revenue machine.
Pipeline generated from paid
Built paid media strategy from the ground up, relaunching Google Ads with proper tracking and expanding to Meta and LinkedIn for a diversified, scalable approach.
Meetings scheduled
Rebuilt Google Ads from scratch with HubSpot integration for full-funnel tracking, proving paid as a scalable growth channel and nearly 5x-ing monthly ad spend.
Increase in data collected per lead
Built a CRM enrichment flow that identifies competitors in real time, appends talking points and relevant research to every lead, so BDRs pick up the phone fully armed.
Monthly pipeline from automated email engine
Built an email engine using HubSpot, Clay, and Outreach IO that generates $1.2M every month, turning manual outbound into a scalable, always-on revenue machine.
Pipeline generated from paid
Built paid media strategy from the ground up, relaunching Google Ads with proper tracking and expanding to Meta and LinkedIn for a diversified, scalable approach.
Meetings scheduled
Rebuilt Google Ads from scratch with HubSpot integration for full-funnel tracking, proving paid as a scalable growth channel and nearly 5x-ing monthly ad spend.
Increase in data collected per lead
Built a CRM enrichment flow that identifies competitors in real time, appends talking points and relevant research to every lead, so BDRs pick up the phone fully armed.
Don't Take Our Word For It
The team at Fractional Demand have been fantastic partners to our team here at Merge — helping us to optimize our paid media budget and increase contribution to pipeline. (They're also extremely kind humans, which is just an added bonus)
Zena
Merge
You need a senior operator, not a junior account manager.
You need someone who
Gavin Tanner
10+ yrs experience
Jordan Barker
16+ yrs experience
Jacob Cullum
7+ yrs experience
Cindy Westra
12+ yrs experience
Dennis Vinogradov
10+ yrs experience
Mike Kochis
10+ yrs experienceClear ownership. Senior talent. Pipeline-focused execution.
Fractional Paid Media
Senior performance marketers running LinkedIn, Meta, Google, X, and Reddit campaigns tied directly to your pipeline.
Our Process
The Fractional Demand Operating System
Architect the Paid Media Engine
Audit your funnel, define ICP segments, build campaign architecture, set up tracking and attribution foundations.
Own & Operate Campaigns
Launch and optimize campaigns with weekly experiments, creative refreshes, audience refinement, and reporting tied to SQL/SQO/Revenue.
Scale What Works
Expand winning channels, increase budgets on top performers, improve conversion efficiency, and build a repeatable paid media engine.
Frequently Asked Questions
Ready to Scale?
Let’s audit your accounts, align on goals, and map out the path to predictable pipeline.